By specifying an image, HTML
page, or ad server of your choice, you can make sure that your advertising
space is always being used effectively, either by targeted Google ads, or by
your own choice of content. You can also select a solid color as your
alternate ad, if you prefer not to display other advertisements or content
when targeted Google ads are unavailable.
Alternate ads count as ad unit impressions like any other ad. Google does
not keep track of clicks on alternate ads, and you will not receive revenue
for them.
Alternate ads, if specified, will be shown when there are no targeted ads
available for your page. The ad space will not be branded as 'Ads by Google.'
You can learn more about alternate ads by visiting our
Alternate
Ad Guide.
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