1. Submit all of your pages to the Google index
– for free.
By using Google Webmaster Tools to submit
your URLs, you help Google's web crawler do a more complete and efficient
job of crawling your site. Webmaster tools enables you to submit all of your
pages to the Google index, and it's particularly useful for making sure that
we know about all dynamically generated URLs or pages that are not adequately
linked to on your site. But please note: submitting a page to the index will
not guarantee inclusion or influence your PageRank, and isn't a replacement
for creating compelling and useful content.
2. Find out how Google sees your site.
Once you've made sure Google have access to
your site, you can see the common words used to link to your pages and that
are seen by Google. This allows you to see trends in your site's content, and
can help you determine why you may be ranking for particular keywords. You can
also see which page has the highest PageRank by month. Some site owners are
surprised to find that this isn't always the home page. If an internal page
has the highest PageRank, you might consider spending more time optimizing the
ads there.
3. Diagnose potential problems.
The Google AdSense Team let you know if, and
why, Google are having trouble accessing your site or specific pages. If
Google can't crawl a page, Google can't index it -- so fixing any errors then
Google list can help improve your overall coverage. If the AdSense Site
Diagnostics tool shows that you're blocking pages from MediaPartners-Google
(the AdSense crawler), you can use the robots.txt analysis tool of
Google webmaster tools to test changes to that file and make sure those
changes allow access. You can also see what pages you are blocking from other
Google bots -- this lets you experiment with changes to see how they would
affect the crawl of your site.
4. Find out which queries drive traffic to
your site.
Using Google webmaster tools, learn which
Google queries created clickthroughs to your site and where you were
positioned in the search results for that query. You can also view data for
individual properties and countries as well. For instance, you can see the
queries from users searching Google Images in the United States that returned
your site in the results. You’ll only see properties and countries for which
your site has data.
5. Get re-included.
If your site has disappeared from the search
results, read through the Google
quality guidelines, then correct any problems on your site and request
re-inclusion from your Google webmaster tools account. Please keep in mind
that the reinclusion request form is only available to people using Google
webmaster tools.
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